Nielsen – Eye Tracking Studies

Research carried out by Nielsen and Pernice recently sheds some light on eye-tracking patterns by websites users.

The research has shown the most viewed areas on a web page, and it follows a ‘F’ shape pattern. This research is valuable as it points to where the most important content on a website should be. When writing content ensure the most important information is contained in the first paragraph, as many users will not read past the second paragraph.

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The material in this post was researched at:

http://www.useit.com/eyetracking/

Findings from Nielsen Norman Group’s usability studies using eye tracking technology.

“Eyetracking Web Usability”, New Riders Press
December 14, 2009
ISBN-10: 0-321-49836-4
ISBN-13: 978-0-321-49836-6

Buy the book from from Amazon.co.uk, Waterstone’s, or WHSmith