Archive by Author

Nov201025

Eamonn O'Raghallaigh

0

Research Study – The Use of Social Media in Business: Focus on the Recruitment Sector in Ireland

Since late 2007, the term Web 2.0 has pervasively invaded strategic direction in marketing, information systems, recruitment and customer services in the business world. It is heralded as a powerful medium which will make the online experience for many richer, more interactive, more productive and more appealing. It is set to change the way businesses and consumers think, about themselves, about each other and about how they are portrayed in the online world.

Nov201003

Eamonn O'Raghallaigh

1

Considerations When Writing for the Web – Engaging a new type of Audience

The rise of the Blog is a recent phenomenon, with Jorn Barger coining the term “weblog” on Dec 17th, 1997 to describe his collection of links logged from the internet. This was further cropped to the term “blog” and in the 12 years since the first blog was published, the blog phenomenon has mutated from a geek niche to a world-dominating online publishing medium (Wortham, 2007). Some one hundred and thirty three million (133,000,000) blogs have been indexed by Technorati since 2002 (McLean, 2009), however there is uncertainty regarding the actual number of real active blogs online; how many of these are maintained regularly and how many were just sporadic flights of fancy for the online hobbyist? According to research conducted by Technorati in 2009 (McLean, 2009), four distinct sub-groups of bloggers exist:

Sep201022

Eamonn O'Raghallaigh

0

ERP Systems – Critical Issues and Success Factors

An ERP system is a software solution which aims to integrate and consolidate all business units and functions across a company into one unified single information system which serves the needs of each business unit and function effectively. The major challenge in designing an effective ERP system is the consolidation of business units whose needs may differ significantly under one information system, for example, supply chain and human resources.

Sep201015

Eamonn O'Raghallaigh

1

Security Issues in E-Commerce

E-commerce is defined as the buying and selling of products or services over electronic systems such as the Internet and to a lesser extent, other computer networks. It is generally regarded as the sales and commercial function of eBusiness. There has been a massive increase in the level of trade conducted electronically since the widespread penetration of the Internet. A wide variety of commerce is conducted via eCommerce, including electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. US online retail sales reached $175 billion in 2007 and are projected to grow to $335 billion by 2012 (Mulpuru, 2008).

Aug201008

Eamonn O'Raghallaigh

1

Blogging and Social Media for Business – Powerful Yet Dangerous Tools

Corporate blogging and social media for business are fast becoming a revolution in the online world, with company blogs and facebook pages cropping up with alarming speed. There are many benefits to having a corporate blog or social media footprint, however a note of caution for the inexperienced user must be noted – as positive [...]

Aug201005

Eamonn O'Raghallaigh

0

Nielsen – Eye Tracking Studies

Research carried out by Nielsen and Pernice recently sheds some light on eye-tracking patterns by websites users.
The research has shown the most viewed areas on a web page, and it follows a ‘F’ shape pattern. This research is valuable as it points to where the most important content on a website should be. When writing [...]