Research Study – The Use of Social Media in Business: Focus on the Recruitment Sector in Ireland

Since late 2007, the term Web 2.0 has pervasively invaded strategic direction in marketing, information systems, recruitment and customer services in the business world. It is heralded as a powerful medium which will make the online experience for many richer, more interactive, more productive and more appealing. It is set to change the way businesses and consumers think, about themselves, about each other and about how they are portrayed in the online world.

Google Thumbnail Preview

You will have noticed by now Google’s new image preview on its search results page. When you receive your results you will now see a little magnifying glass beside the title. Clicking this brings up a thumbnail preview of the webpage. A search for connected health brings up the following view.

It’s a matter of [...]

Considerations When Writing for the Web – Engaging a new type of Audience

The rise of the Blog is a recent phenomenon, with Jorn Barger coining the term “weblog” on Dec 17th, 1997 to describe his collection of links logged from the internet. This was further cropped to the term “blog” and in the 12 years since the first blog was published, the blog phenomenon has mutated from a geek niche to a world-dominating online publishing medium (Wortham, 2007). Some one hundred and thirty three million (133,000,000) blogs have been indexed by Technorati since 2002 (McLean, 2009), however there is uncertainty regarding the actual number of real active blogs online; how many of these are maintained regularly and how many were just sporadic flights of fancy for the online hobbyist? According to research conducted by Technorati in 2009 (McLean, 2009), four distinct sub-groups of bloggers exist:

ERP Systems – Critical Issues and Success Factors

An ERP system is a software solution which aims to integrate and consolidate all business units and functions across a company into one unified single information system which serves the needs of each business unit and function effectively. The major challenge in designing an effective ERP system is the consolidation of business units whose needs may differ significantly under one information system, for example, supply chain and human resources.

Best Practice SEO Tips

Last week we blogged about a number of SEO topics including basics, advanced and quality of SEO. Today to round off the series I have posted below some simple SEO best practice tips from the Google SEO Guide.

Avoid hidden text or hidden links
Don’t use cloaking or sneaky redirects
Don’t send automated queries to Google
Don’t load pages [...]

Using Google Analytics

How you gather, manage, and use information will determine whether you win or loose. Bill Gates, Business @ The Speed Of Thought.
For most people when they think of search engine optimization they think only of bringing visitors to their site and then hopefully getting a newsletter sign-up or a sale. But part of any SEO [...]

Security Issues in E-Commerce

E-commerce is defined as the buying and selling of products or services over electronic systems such as the Internet and to a lesser extent, other computer networks. It is generally regarded as the sales and commercial function of eBusiness. There has been a massive increase in the level of trade conducted electronically since the widespread penetration of the Internet. A wide variety of commerce is conducted via eCommerce, including electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. US online retail sales reached $175 billion in 2007 and are projected to grow to $335 billion by 2012 (Mulpuru, 2008).

Advanced SEO Tips

Yesterdays post, SEO Design & Content Guidelines from Google, gave you some basic SEO tips that Google provides on it’s help pages. In today’s post I’ll give a break down of some more Google SEO guidelines but this time of some slightly more advanced SEO.
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Use a text browser such as Lynx to examine your site, [...]

SEO Guide from Google

As I mentioned yesterday in SEO Basics a search engine optimization strategy should always be considered when you start to design & build your website. Getting off to the right start using good SEO techniques will save you a lot of time and heartache down the road.  The Google SEO guide has plenty of information [...]

Get the SEO Basics right first

When people start out with search engine optimization they have two choices, they can either pick up an SEO book and do it themselves or they can hire an SEO agency such as ourselves. Which ever option you may choose getting the basics of  SEO right first before you start to think about more advanced [...]