Archive for 'Social Media for Business'

Nov201025

Eamonn O'Raghallaigh

0

Research Study – The Use of Social Media in Business: Focus on the Recruitment Sector in Ireland

Since late 2007, the term Web 2.0 has pervasively invaded strategic direction in marketing, information systems, recruitment and customer services in the business world. It is heralded as a powerful medium which will make the online experience for many richer, more interactive, more productive and more appealing. It is set to change the way businesses and consumers think, about themselves, about each other and about how they are portrayed in the online world.

Nov201003

Eamonn O'Raghallaigh

1

Considerations When Writing for the Web – Engaging a new type of Audience

The rise of the Blog is a recent phenomenon, with Jorn Barger coining the term “weblog” on Dec 17th, 1997 to describe his collection of links logged from the internet. This was further cropped to the term “blog” and in the 12 years since the first blog was published, the blog phenomenon has mutated from a geek niche to a world-dominating online publishing medium (Wortham, 2007). Some one hundred and thirty three million (133,000,000) blogs have been indexed by Technorati since 2002 (McLean, 2009), however there is uncertainty regarding the actual number of real active blogs online; how many of these are maintained regularly and how many were just sporadic flights of fancy for the online hobbyist? According to research conducted by Technorati in 2009 (McLean, 2009), four distinct sub-groups of bloggers exist:

Aug201019

Tony Staunton

2

Facebook Fan Pages in Google Results

With the news that Google now includes Facebook Fan Page updates in it’s Real Time Search results its never been a better time for businesses to establish a Facebook presence. Trying to educate clients on the benefits of having a Facebook Fan Page has sometimes been an uphill struggle. Some businesses still believe that Facebook [...]

Aug201008

Eamonn O'Raghallaigh

1

Blogging and Social Media for Business – Powerful Yet Dangerous Tools

Corporate blogging and social media for business are fast becoming a revolution in the online world, with company blogs and facebook pages cropping up with alarming speed. There are many benefits to having a corporate blog or social media footprint, however a note of caution for the inexperienced user must be noted – as positive [...]