Doing business on the web is no longer about having one web presence, it’s no longer enough to just get eyeballs to your site with little or no interaction. To do business on the web, be competitive and get your message out to as many people as possible you need to have several “homepages”, www.mybusiness.com – www.facebook.com/mybusiness – www.twitter.com/mybusiness. If there is one thing that is going to increase your site traffic, leads and sales it’s interaction. Obviously the more people that are interacting with your sites, leaving comments on your blog or replying to your Facebook updates the easier it will be to convert these interested users into customers in the future.

Although not as advanced as Google Analytics Facebook does provide you with some details about how your Fan Page is interacting with it’s audience.

Weekly interactions:

Fans who interact with your page:

Total fans:

Top countries/cities/languages:

The average person on Facebook has 120 friends and when you consider that almost everyone in your organization will certainly have a personal Facebook page with around 120 friends your Facebook business page can reach a lot of people in a very short space of time. Another excellent thing to remember about Facebook is that when someone receives one of your updates it’s because they have become a fan or a friend has forwarded it on to them, it’s word of mouth online and as such trusted.

Below are some Facebook Fan Pages that have helped their owners increase sales, brand awareness and site interactions.

• Decisions for Heros
• Dorans Seafood

Big Brands

• Guinness Ireland
• U2
• Coca-Cola
• Starbucks