There are several steps in the WebScience planning & preparation phase of any SEO campaign. This stage
is one of the most crucial and often the most over looked part of the process. Without a solid foundation in
place and a clear set of goals to achieve from your SEO campaign it is impossible to effectively measure
it's outcomes and know what has made it a success.
At WebScience we ensure that our planning & preparation phase clearly sets out what the client views as a successful SEO campaign to ensure that they can track their ROI.
Steps in our planning & preparation phase included:
- Keyword development
- Setting up a site
- Preparing an existing site
- Site navigation & structure
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