The term Blog originated from the phrase "Web Log"
and has now emerged as one of the fastest growing
trends on the Web. Blogs allow for multiple layers of
communication - with customers; regarding new products and services and regarding technical support
surrounding existing products and services and with internal company employees; enhancing
intracompany communication.
Key Advantages of using blogs in business include:
- Transmit information regarding new products and services to customers effectively
- Adds a personal dimension to your brand - increasing trust, which is essential online
- Allows you to build up a store of technical information which customers can browse
- Enhances you position in the search engines
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