If you've got a great product or service in search of more customers, you want people talking about you. There
is nothing like word-of-mouth to increase your leads and convert them into sales.
Whether you know it or not conversations about you, your business and your brand are ongoing. You may not
have control over these conversations but if you have a Web 2.0 Marketing Strategy in place you can at least
monitor and contribute to these conversations. So Web 2.0 Marketing is all about:
- Eabling conversations about your product or service
- Monitoring these conversation for the good and bad
- You cannot control the convesation, but uou can influence it
- Converting the conversations into leads and sales
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