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Web Usability

Web Science

The science of online success


Usability describes the ease with which people can use your web content. It is a very important design
concept when targeting specific segments or when designing sites to ensure maximum exposure to the
general population.

Often sites overlook usability guidelines; how large is the menu to facilitate older users who may not be
expert with a mouse? Does the colour scheme on the site facilitate ease of reading for people with
dyslexia? Is the flow of the content on the site optimised so users can walk through your site like
a well designed shop? Can you optimise the usability to ensure users don't navigate away at critical
points on your site?

For more information on any of our services or if you would just like to talk about what exactly
Usability involves please feel free to contact us for a free consultation of the processes involved.

Usability Assessment Process


  • Consultation / Strategy Formulation
  • Persona Identification & Walkthrough
  • Heuristic Evaluation
  • Execution of Change Plan
  • Review / Reporting